• BRAND IDENTITY

• DIGITAL

• PRODUCTION

I was commissioned by TBWA to redefine MAKE UP FOR EVER on social media with a forceful, visible discontinuity in brand codes. 
Edgy creativity and editorial look take part in a new communication framework focused on Instagram that establishes the company as a pro makeup artists collective.
This project combines both content from the pitch and what has actually been produced.

NEW
CREATIVE
GRAMMAR

INSTAGRAM GRID

POST CATEGORIES

DARING 
MAKE UP

No need to read between the lines when one look can
say it all.
Makeup looks that establish
Make Up For Ever as a taste maker. 

POST CATEGORIES

PRODUCT
PORN

These triptych posts give a 360 view of the product, covering a sensorial texture, the product applied and the packshot.

POST CATEGORIES

MAKE UP
FOR

Set up your beauty game and own your look.
Thematic makeup looks linked to tutorials to embody the brand’s personality with strong graphic codes.

POST CATEGORIES

MOODBOARD

This content exemplifies the creative process behind the looks, to remind us  that make up artists deserve to be called artists just as other creators.

PRODUCT CATEGORIES

SHOW US
YOUR BOOK

These posts help build and reinforce the international makeup artists collective of the brand and give insight into their creative process, their personality and career.

PRODUCT CATEGORIES

MORE IS
MORE

A touch of fun with stylish memes characterising daily make up routine
as seen by the internet generation.
The « highlighter » of social media content.

PRODUCT
CAMPAIGN

ULTRA HD & REBOOT

With the implementation of this new visual identity, MAKE UP FOREVER wanted to produce content related to the brand’s lead product range ULTRA HD and the launch of REBOOT, a new line of foundations. Simultaneously with the print campaign, I had to manage the production of content for digital and in stores use.

REBOOT,
SET, GO!

Reboot is more than a foundation and more than skincare.
Take the edge of skin fatigue in more ways than one and minimize your routine while maximizing the results.

ULTRA
YOURSELF

Conceal to reveal. 
With its fifty shades, ULTRA HD foundation creates seamless coverage so your creativity can take the spotlight, not your blemishes. 

CREATIVE TEAM 

LEAD DIGITAL ART DIRECTOR  Nina Mosconi  I  COPYWRITER  Laura Mitchell  I  ADDITIONAL ART DIRECTOR  Kimberley Aubert  I  LEAD MOTION DESIGNER  Christophe Courty  I  ADDITIONAL MOTION DESIGNERS  Lena Babadjian, Tiffany Picq  I  FILM DIRECTOR Samuel Rixon  I LEAD PRINT ART DIRECTOR  Sacha Stojkovic  I  PHOTOGRAPHER  Nicolas Kantor

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