SHARE THE LOVE

VISUAL IDENTITY

WEBDESIGN

PRODUCTION FOLLOW UP

Share the love, not the aids virus. In France and over the world, dating apps conquer the city and it has never been so easy to find a partner. In fact, the risk of encountering HIV has, as well, never been so big.
In that context, AIDES launches "SHARE THE LOVE", a viral activation linked to an interactive website.
I designed "SHARE THE LOVE" visual identity and website.

THE
CAMPAIGN

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The campaign received a GOLD LION for design and two BRONZE LIONS for design and health/wellbeing at CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY.

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SOCIAL MEDIA

VIRAL
ACTIVATION

AIDES launches a viral activation that compares twitter’s viral nature and reach with how viruses spread in real life.

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WEBSITE

EXPLORE

After the reveal, an immersive mini-website allow people to interact with the visuals and get deep into it.

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IMMERSIVE MINI WEBSITE

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but protect yourself, even when dating online, aids can be hidden everywhere.

CREATIVE TEAM

VISUAL IDENTITY and WEBDESIGNER Nina Mosconi I HEAD OF TECHNOLOGY Ivan Zindovic I FRONTEND DEVELOPER Sidney Bourgallé I BACKEND DEVELOPER Maurice Nguyen I ACTIVATION Jacquelin Guillaume-Duverne, François Claux, Maude Muller, Fabien Duval, Glen Troadec, Richard Swann I ILLUSTRATOR Rod Hunt

‹ PUMA FRAGRANCE

› ROCK EN SEINE

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