- UI DESIGN
- PRODUCTION FOLLOW UP
- LAUNCH PRINT + SOCIAL
I designed "WHAT'S IN IT ?" a disruptive application for a french retail group called LES MAGASINS U.
The firm has been working for years on the composition of its own products to reduce considerably the presence of toxic and controversial components. In this context, we created an application to inform the public about these components and highlight the white label products from U that have been cleaned from them.
THE
APPLICATION
The app received a BRONZE LION for brand experience and activation at CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY.
THE APP
SCAN & CHOOSE
With a scanning system, the app reveals all the information about your product. Discover the controversial substances present inside and find an alternative purchase. Depending on your preferences (allergies, intolerances, better consumption...), you can decide what products you want to see appear in your search.
SCAN
DISCOVER
SELECT
THE APP
FIND
SOULMATE
Find alternative products that match you, bookmark your favorite ones and discover all the commitments of U stores for a better consumption.
APP LAUNCH
Alongside the application development, we devised some content connected to the application launch and party. Guests received a dedicated packaging as an invitation to scan. They will find all the information they need directly into the application. Inside, a connected bracelet gives them access to the evening as well as all the activities it reserves.
LAUNCH PARTY
APP STORE
DEMO VIDEO
PRINTS
Animated prints to highlight and illustrate the application’s customizable aspect giving people an amusing overview of its use in real life.
SOCIAL
Instagram paid posts to connect the app with a large audience of potential users. Shining a spotlight on the lack of information we have on what we eat.
CREATIVE TEAM
CREATIVE LEAD Jean-Christophe Menigoz I ART DIRECTOR and UI DESIGNER Nina Mosconi I UX DESIGNER Yann Lupion I COPYWRITER Charline D'ANTIGNY I DEVELOPPEMENT Niji
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