- STORYBOARD
- SOCIAL MEDIA
BELVEDERE VODKA is the luxury vodka which stands for taste and character in a category defined by the absence of it. I was called to work on BELVEDERE's new campaign and develop it on several mediums including print, film and social media.
This campaign celebrates creators who push the boundaries, those who challenge the prevalling thinking, and it compares their process to the creative process of a Belvedere’s distiller
CONCEPT
CREATE
SOMETHING
BEAUTIFUL
When vodka was defined as a tasteless and colorless category, BELVEDERE created something new, unexpected, and beautiful : the first luxury vodka with true taste and character.
This new campaign celebrates creative minds that, like BELVEDERE, have the ability to create something beautiful out of materials or environments where you wouldn’t expect to find it.
CREATIVE MIND
MAGNUS
NILSSON
Magnus Nilsson is a Swedish chef who cooks from what he can harvest from a land that offers very little. He takes the best of what he have to make the best of what there is. It’s about turning the unforgiving into the unforgettable. To create taste where there was none.
CREATIVE MIND
DANIEL
ARSHAM
Daniel Arsham does not settle for what is given, but creates what is missing. This multidisciplinary artist creates extraordinary from the ordinary. It's about turning your dreams into a sharper reality. To build an edge where it was dull.
PRINTS
FILMS
MAGNUS
NILSSON
We follow the chef’s journey, from his search for berries in the forest, to the comforting warmth of his restaurant where he can add the final touch to his refined traditional dish. Cheers.
STORYBOARD
FILMS
DANIEL
ARSHAM
We enter the artist’s creative process, from his work of matter, colors, shapes, to the exalting vernissage of his work, where he can shout his art to the world. Cheers.
STORYBOARD
FILMS
VODKA
DISTILLER
To enter the Belvedere’s distiller crafting process, we follow the epic voyage of a rye seed. From its harvest in a Polish field, passing through the hand of the distiller, to arrive in your mouth eager for adventure. Cheers.
STORYBOARD
FILMS + SOCIAL MEDIA
CREATIVE
CHAIN
We can infinitely expand our panel of creators to all those who create unexpected beauty and build a creative chain through their instagram accounts.
Using tags, they will link their accounts together and send the viewers from one profile to the next, constructing a narration and ultimately lead to Belvedere’s own account.
SOCIAL MEDIA
CELEBRATE THOSE WHO DARED
Exclusive contents made in parallel of the films.
Looking closer at the artists’ creative universes, celebrating with Belvedere those who dared.
CREATIVE TEAM
CREATIVE LEAD Nicolas Barrès I ART DIRECTOR Nina Mosconi I ADDITIONAL ART DIRECTOR Goncalo Gameiro I COPYWRITER Rafael Riffiod
2 ☺︎ 23