BELVEDERE VODKA

  • STORYBOARD
  • PRINT
  • SOCIAL MEDIA

BELVEDERE VODKA is the luxury vodka which stands for taste and character in a category defined by the absence of it. I was called to work on BELVEDERE's new campaign and develop it on several mediums including print, film and social media.
This campaign celebrates creators who push the boundaries, those who challenge the prevalling thinking, and it compares their process to the creative process of a Belvedere’s distiller

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CONCEPT

CREATE
SOMETHING
BEAUTIFUL

When vodka was defined as a tasteless and colorless category, BELVEDERE created something new, unexpected, and beautiful : the first luxury vodka with true taste and character.
This new campaign celebrates creative minds that, like BELVEDERE, have the ability to create something beautiful out of materials or environments where you wouldn’t expect to find it.

CREATIVE MIND

MAGNUS
NILSSON

Magnus Nilsson is a Swedish chef who cooks from what he can harvest from a land that offers very little. He takes the best of what he have to make the best of what there is. It’s about turning the unforgiving into the unforgettable. To create taste where there was none.

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CREATIVE MIND

DANIEL
ARSHAM

Daniel Arsham does not settle for what is given, but creates what is missing. This multidisciplinary artist creates extraordinary from the ordinary. It's about turning your dreams into a sharper reality. To build an edge where it was dull.

PRINTS

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FILMS

MAGNUS
NILSSON

We follow the chef’s journey, from his search for berries in the forest, to the comforting warmth of his restaurant where he can add the final touch to his refined traditional dish. Cheers.

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STORYBOARD

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FILMS

DANIEL
ARSHAM

We enter the artist’s creative process, from his work of matter, colors, shapes, to the exalting vernissage of his work, where he can shout his art to the world. Cheers.

STORYBOARD

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FILMS

VODKA
DISTILLER

To enter the Belvedere’s distiller crafting process, we follow the epic voyage of a rye seed. From its harvest in a Polish field, passing through the hand of the distiller, to arrive in your mouth eager for adventure. Cheers.

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STORYBOARD

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FILMS + SOCIAL MEDIA

CREATIVE
CHAIN

We can infinitely expand our panel of creators to all those who create unexpected beauty and build a creative chain through their instagram accounts.
Using tags, they will link their accounts together and send the viewers from one profile to the next, constructing a narration and ultimately lead to Belvedere’s own account.

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SOCIAL MEDIA

CELEBRATE THOSE WHO DARED

Exclusive contents made in parallel of the films.
Looking closer at the artists’ creative universes, celebrating with Belvedere those who dared.

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👀CREATIVE TEAM

CREATIVE LEAD  Nicolas Barrès  I  ART DIRECTOR  Nina Mosconi  I  ADDITIONAL ART DIRECTOR  Goncalo Gameiro  I  COPYWRITER   Rafael Riffiod 

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